IAMFIGHTER
Studio
- Area
- 300–560 m²
- Indicative payback
- 18–30 mo.
A compact format with functional training zones. Ideal for densely populated neighbourhoods.
Request financial modelFranchise · Worldwide
Open a next-generation sports complex under the IAMFIGHTER brand
A premium format that unites fitness, martial arts, recovery and a business community — delivered turnkey, with payback from 18 months.
Everything in one club
Everything for your club. One brand.
FitnessBJJMMARecoveryKids AcademyCaféCRM & appFull support
5000+m² of projects
40+training formats
7revenue streams
12months of support
100+ready SOPs
200+marketing assets
IAMFIGHTER concept figures
Club formats
Three formats for any market
Flexible solutions for different cities and audiences. Pick the format that fits your market.
Balanced choiceIAMFIGHTER
Club
- Area
- 800–1200 m²
- Indicative payback
- 24–36 mo.
A balanced mix of floor area, infrastructure and budget. Suited to most cities and a steady flow of members.
Request financial model
IAMFIGHTER
Premium
- Area
- 1500–3000 m²
- Indicative payback
- 36–60 mo.
A premium format with extended facilities and a high level of service. For those who choose the best.
Request financial modelPayback periods are concept estimates, not guaranteed returns. Request a financial model for your market, budget and premises.
Proven modelsfor a sustainable business
Flexible scalefrom studio to premium club
Support and expertiseat every stage of opening
A strong brandand an established ecosystem
Virtual walkthrough
Walk through the club in 3D
Explore both formats in an interactive 3D tour — right in your browser, no installation needed.
Revenue model
Seven streams, one resilient business
A diversified model that reduces dependence on any single source and keeps the club profitable.
Memberships
The core cash flow — predictable monthly revenue from long-term membership.
Personal training
High-margin direction that raises the average check and retention.
Kids sections
Stable income with strong retention through the family model.
Recovery / SPA
Sauna and recovery increase visit frequency and add profit.
Café
Sports nutrition and drinks.
Retail
Branded IAMFIGHTER gear.
Events & seminars
Tournaments, corporate training, seminars and business events.
What the franchisee gets
What the IAMFIGHTER franchisee gets
A full toolkit for your success — everything to launch and run a profitable club.
Strong brand
A recognized brand with a reputation clients trust. A proven, ready business model.
Design & concept
Brand identity and a premium club design that creates a unique experience for your clients.
Engineering
Full club design: layout, zoning, engineering and equipment selection.
Training & support
Owner and team training across all processes: management, sales, service, finance, marketing.
Launch help
Step-by-step guidance through every launch stage until stable profit.
Marketing & promotion
Ready marketing strategy, ad materials and promotion support on local and federal levels.
Suppliers & supply
Access to vetted suppliers of equipment, inventory, apparel and products on the best terms.
CRM & IT systems
A modern CRM for clients, sales and analytics. Automation of all key processes.
Support & audit
Ongoing curator support, regular audits and consulting to grow metrics and quality.
Ads & partnerships
Access to corporate partnerships, collaborations and federal-scale ad campaigns.
Opening stages
Stages of opening your IAMFIGHTER club
We guide you at every stage — from signing the contract to a successful opening and stable profit. 7 steps to a profitable club.
- 01
Signing
1–2 weeks- Sign the franchise agreement
- Define the club format and budget
- Build the launch roadmap
- 02
Location search
2–6 weeks- Analyse locations and the market
- Find the right premises
- Review and approve the site
- 03
Design project
3–4 weeks- Develop the design project
- Plan the layout and zones
- Specify engineering solutions
- Prepare the estimate and specification
- 04
Build-out
6–12 weeks- Construction and installation
- Finishes and engineering
- Equipment delivery and installation
- 05
Training
2–4 weeks- Train the manager and team
- Service and sales standards
- Coaching methodology and safety
- 06
Launch
1–2 weeks- Run a soft launch
- Test the processes
- Make final adjustments before opening
- 07
Grand Opening
Opening day- Grand opening
- Marketing campaign
- Welcome the first members
- Begin building a profitable operation
Full supportat every stage
An expert teamand 24/7 support
Proven solutionsand quality standards
A focused launchand a path to payback
Market perspective — IAMFIGHTER presentation
7%+annual growth of the global fitness market
#1BJJ & MMA — fastest-growing disciplines
2026premium fight & wellness is a unique niche
Become a partner
Build the next IAMFIGHTER
Tell us about yourself and your market. A real person replies within 48 hours.
partners@iamfighter.com- Franchising
- Worldwide — all markets considered
- Social
- @iamfighter